Forget Flash! – HTML5 Video Streaming For iPad

Brightcove, the company that takes care of video streaming for big web clients as The New York Times, The Weather Channel, Time, Universal, and more, announced they’re launching a video player based on HTML5. This player will stream H.264 video, which is compatible with iPad, iPhone, and iPod Touch.

Official details from Brightcove:

Brightcove Experience for HTML5

HTML5 helps website owners harness open standards to deliver video content to devices, such as the Apple iPhone, iPad, and iPod Touch. However, organizations attempting to deliver HTML5 video experiences are struggling with knowledge gaps, technical limitations, and additional development costs that can make it prohibitive to deliver HTML5 video experiences in parallel with other approaches.

The Brightcove Online Video Platform: Ready for HTML5 and the iPad
The Brightcove Experience for HTML5 solution eliminates these challenges by delivering a high quality, interactive and fully monetizable video experience to viewers on HTML5-capable devices. Features of the solution include:

Automatic Device Detection
Brightcove automatic device detection dynamically switches between Flash and HTML5 player templates to suit the viewer’s device capabilities.

Native HTML5 Player Templates
New HTML5 templates provide multi-title playlists, analytics tracking, social sharing controls, advertising insertion, and other capabilities to provide a customizable video experience built on open standards.

Gorgeous H.264 transcoding
Brightcove’s cloud transcoding engine converts virtually any source file into H.264-encoded video renditions optimized for multiple encoding profiles, bit rates, and screen sizes.

Ready for Apple iPhone, iPad, and iPod Touch
Reduce the cost and complexity of delivering and monetizing video on current and future generations of Apple devices that support the HTML5 standard. Deliver the best possible video experience to iPhone, iPad, and iPod Touch users.

This is a big deal to Apple. After years fighting against Flash, it looks like Apple is actually starting to win! Companies like The New York Times and Time Inc are already using this technology to develop apps for the iPad. If a company like Universal starts using this, we’ll see proper video streaming on the iPad for their subsidiaries sites, like NBC.com. This also opens the door for a full featured Hulu app on the iPad, which is VERY exciting!

Although, it’s a big step forward in replacing Flash on the internet. Flash will still be around for quite some time. Video streaming is just one aspect of Flash, as it is also used in all kinds of other web content, including advertising, and full website development. Apple being a huge player in the mobile media market, I’m sure will see other solutions pop up over the next few years.

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